Paid social · Organic strategy · Ad creative
I run Meta ads and build organic strategies for brands that want real sales, not just likes. I make the creative, read the numbers, and show you exactly what every dollar brought back.
what, like it's hard?
ROAS is revenue for every $1 spent on ads. 7x ROAS means $1 in, $7 back.
sound familiar?
Every month these stay the same, you pay twice: once in ad spend, and again in the sales you didn't make.
your three options
Ads Manager still makes no sense, some days sell and some don't, and every hour on ads is an hour off the business you actually love.
Five points of contact, a retainer that covers their overheads, weekly decks, and handovers every time someone's on leave.
| Doing it yourself | Typical agency | Working with me | |
|---|---|---|---|
| Who does the work | You, squeezed in after hours | A team you rarely speak to | Me. Every time. |
| People to deal with | Just you (and YouTube tutorials) | Account manager, strategist, buyer, designer… | One. Message me, I fix it. |
| Speed | Whenever you find a spare hour | Briefs, approvals, next sprint | Fast. Replies within 24 hours. |
| Ads and creative | You guess what might work | Separate teams that rarely talk | Same person, so new ads build on what's selling |
| What you're paying for | Wasted spend and your evenings | Offices, overheads and layers of people | The work. No dumb overheads. |
| Reporting | Ads Manager confusion | 30-page decks | Plain English: what you spent, what came back |
what I do
Two things, done properly. Most clients start with one and add the other once they see the numbers.
Meta ads where the person buying the media also makes the creative. That's why they work.
I make it, direct your team, or review what you have.You get: more sales from the same budget, and proof of where every dollar went.
A complete strategy document your team can run with, so you stop guessing what to post.
You get: content people stop for, in your own voice.
the evidence
The problem, what I changed, and the result. Flick through the files.
"Our sales are insane." Up so much they're increasing the budget.
The problem: leads were coming in, but nobody could track them through to closed customers and revenue, so it was unclear what was working.
What I changed: new ads and creative, plus a lead journey through direct booking links so people self-book and every lead can be followed to a sale.
For every $1 spent on ads, $4.80 came back in revenue.
The problem: the account leaned on remarketing. It kept selling to people who already knew the brand, without refilling the top of the funnel with new customers.
What I changed: rebuilt the structure to reach new cold audiences, with fresh before-and-after and trend creative, and kept retargeting lean.
$26,350 in bookings from $889 of ad spend.
The problem: bookings came through their own system, so nobody could see what the marketing was actually earning.
What I changed: in collaboration with Marbelous Marketing, organic content built trust and demand, then low-cost paid ads sent warm, ready people to the booking page. I matched a month of booking records against spend to prove the return.
$7.38 back for every $1 spent on ads.
What I do: paid ads, ad creative, organic social design and email design in one premium look, so every channel feels like the same brand. Including their Black Friday campaign, from teaser to last chance.
At least $22.40 in bookings for every $1 on ads. The hotel sold out.
The problem: every booking closed by hand on WhatsApp, so nobody could tell which ones the ads paid for.
What I changed: a time-limited "Pay 3 Nights, Stay 4" offer sold through chat, with a promo code that only existed in the ads. 26 bookings, $8,034+ revenue, campaign closed fully booked.
$4,500 in bookings from $487 of ad spend.
The problem: a messaging campaign only works if every chat gets a fast reply, and volume was about to outgrow the team.
What I changed: tight audience targeting plus an AI-powered Messenger response system, so 563 conversations were answered at speed and turned into bookings.
exhibit everything
Unedited screenshots from Ads Manager, Instagram and email dashboards, and what clients actually said.
"Ads feedback is amazing and sales are significantly higher."
"OMG I am sooo excited! The content is amazing. You've done a stellar job and I can't wait to see it all out there."
"I think your flows are starting to work! Sales are coming through from previously abandoned carts and I finally got a review!!"
"First off, all of these concepts are AMAZING. You made this decision super hard!"
"You have done a huge amount of mahi and it is so so great! You've made my week!"
"Love all the posts, thank you! … Love your work!"
character witnesses
Ellie x
nice to meet you
I sit on both sides of the ad: I buy the media and make the creative that goes in it. I've worked agency-side and directly with brands, from skincare and e-com to surf charters, hotels and NZ government.
What I've learned: most businesses don't need more marketing. They need the right ads, the right content and a clear view of what's actually making money. That's what I do, and I'll show you the receipts every step of the way.
I'm a Kiwi marketer working with you from anywhere in the world. Current clients are based in New Zealand, Australia, Dubai and beyond. Whatever your time zone, you'll hear back from me within 24 hours.
objection, your honour
Something else on your mind? Ask me on our call.
Book a free callEvery brand needs something different, so I quote after our free call once I've seen your numbers and goals. Paid social is a monthly retainer plus your ad spend; organic strategy is a one-off project.
Enough for Meta to learn and optimise. We'll work out the right number for your goals on our call. Smaller budgets can work (Lala Galu's 26 bookings came from $359), but more budget means faster learning.
3 months. Ads need a few weeks to test and learn, and the real gains come from improving on what works. After that, it's month to month.
Most accounts settle after 2–4 weeks of testing. Little Honey hit 4.8x ROAS in month one, but every business, budget and offer is different. I'll set honest expectations on our first call.
Yes. I can make it, direct your team or creators with briefs and hooks, or review what you already have and tell you what will sell.
You do. Everything runs in your own accounts, so if we ever part ways, you keep every campaign, audience and asset.
Yes. I'm a Kiwi working from anywhere, with current clients in New Zealand, Australia, Dubai and beyond. Everything runs remotely, with calls booked at a time that suits your time zone.
Within 24 hours. I work across time zones, so if you message at the end of your day, there's usually an answer waiting when you wake up.
No. Start with whichever matters most right now. Plenty of clients start with paid ads and add an organic strategy later.
what happens next
We look at your numbers together and I tell you honestly where the money's leaking.
Tracking, channels, budget and creative, in one plan you sign off before anything spends.
We go live once tracking and creative are ready, then watch closely while it finds its feet.
Weekly check-ins and a monthly report in plain English. We put more behind what works.
the closing argument
Book a free 20-minute call. Bring your numbers; leave with three things you can fix this week, whether we work together or not.
Book my free call Paid ads · Organic social strategy · Email · Creative
